APA (7th ed.) Citation

Ma, K., Duan, X., Liu, W., & Zheng, M. (2025, May 9). Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust. European journal of marketing. https://doi.org/10.1108/EJM-10-2022-0748

Chicago Style (17th ed.) Citation

Ma, Ke, Xiaojie Duan, Wengang Liu, and Mingfu Zheng. "Is High Realism More Effective in Addressing Customer Responses of Humanoid Robot? – The Mediation Role of Perceived Trust." European Journal of Marketing 9 May. 2025. https://doi.org/10.1108/EJM-10-2022-0748.

MLA (9th ed.) Citation

Ma, Ke, et al. "Is High Realism More Effective in Addressing Customer Responses of Humanoid Robot? – The Mediation Role of Perceived Trust." European Journal of Marketing, 9 May. 2025, https://doi.org/10.1108/EJM-10-2022-0748.