Is high realism more effective in addressing customer responses of humanoid robot? – The mediation role of perceived trust

Saved in:
Bibliographic Details
Published inEuropean journal of marketing
Main Authors Ma, Ke, Duan, Xiaojie, Liu, Wengang, Zheng, Mingfu
Format Journal Article
LanguageEnglish
Published 09.05.2025
Online AccessGet full text
ISSN0309-0566
1758-7123
DOI10.1108/EJM-10-2022-0748

Cover

More Information
ISSN:0309-0566
1758-7123
DOI:10.1108/EJM-10-2022-0748