The effect of perceived external prestige on Greek public employees' organizational identification Gender as a moderator

• Published in: Gender in management Vol. 27; no. 1; pp. 51 - 62
• Main Authors: Gkorezis, Panagiotis, Mylonas, Naoum, Petridou, Eugenia
• Format: Journal Article
• Language: English
• Published: 10.02.2012
• ISSN: 1754-2413
• DOI: 10.1108/17542411211199273

Purpose The purpose of this paper is to examine the impact of perceived external prestige on organizational identification in the context of a Greek public organization and to address the moderating role of gender in the relationship between perceived external prestige and organizational identification. Design/methodology/approach Data were obtained from a sample of 159 employees working in Citizens Service Centers. Analysis was conducted using moderated hierarchical regression analysis. Findings Perceived external prestige is positively related with organizational identification ( β =0.33, p <0.001). The influence of the interaction of perceived external prestige and gender on organizational identification is also supported ( β =−0.29, p <0.05). In particular, the effect of perceived external prestige on organizational identification was stronger for men. Research limitations/implications There is limited inference to other private and public organizations because data are based on one public organization. The cross‐sectional analysis of the data cannot directly assess causality. Originality/value This is the first study to examine the moderating role of gender in the relationship between perceived external prestige and organizational identification.