Individualism and mass communication in the context of globalization

The subject of our research is the existing relation between individualism, as ideology, and mass communication in the context of globalization and social communication. If we can talk today about a second individualist revolution, whose main characteristic is a process of personalization, individua...

Full description

Saved in:
Bibliographic Details
Published inProcedia, social and behavioral sciences Vol. 163; pp. 1 - 6
Main Author Dascălu, Dan Ioan
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 19.12.2014
Subjects
Globalization
Individualism
Mass communication
Globalization
Mass communication
Individualism
Online AccessGet full text
ISSN1877-0428
1877-0428
DOI10.1016/j.sbspro.2014.12.278

Cover

More Information
Summary:The subject of our research is the existing relation between individualism, as ideology, and mass communication in the context of globalization and social communication. If we can talk today about a second individualist revolution, whose main characteristic is a process of personalization, individualism has a complex and contradictory effect on mass communication. The values of individualism seem to dominate the content of the messages transmitted through mass media. In the measure in which we can talk about a humanist dimension of individualism, this can be seen as beneficial, leading to the affirmation and the development of human personality. However, exaggerated hedonism and narcissism, being central values of the new individualism as well, lead to the weakening and impoverishment of human personality, and to the globalization of nothing.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2014.12.278