A comprehensive experimental test of the affective disposition theory of drama

• Published in: Journal of communication Vol. 73; no. 4; pp. 289 - 303
• Main Authors: Grizzard, Matthew, Francemone, C Joseph, Frazer, Rebecca, Fitzgerald, Kaitlin, Monge, Charles K, Henry, Christina
• Format: Journal Article
• Language: English
• Published: 27.07.2023
• ISSN: 0021-9916; 1460-2466
• DOI: 10.1093/joc/jqac053

Abstract Using a three-act written narrative, a preregistered 2 (Act 1 Moral/Immoral Character Behavior) × 2 (Act 3 Moral/Immoral Character Behavior) × 2 (Positive/Negative Narrative Outcome) study provides a comprehensive test of affective disposition theory (ADT) that simultaneously manipulates disposition formation and outcome evaluation processes. We convert ADT’s conceptual hypotheses into testable path models. Consistent with theory, we find (a) moral behavior creates positive dispositions which predict hopes for positive outcomes and (b) dispositions interact with outcomes to predict affect, liking of ending, and narrative enjoyment/appreciation. Consistent with Raney’s ADT extension, participants wanted liked/moral characters to engage in immoral actions that increase the odds of a positive outcome for the character. Findings also indicate variance in ADT’s predictive power: ADT better explained immediate responses (liking of ending) as compared to holistic responses (narrative enjoyment/appreciation). Our results contribute to work on enjoyment/appreciation by identifying areas where enjoyment and appreciation are more/less distinguishable.