Editorial Consumer acceptance of food innovations

An innovation's success is dependent upon successfully responding to consumer needs and communicating benefits in a believable persuasive manner. Consumers respond to good taste, convenience, and health enhancing properties. The magnitude of any risk the innovation or technology imposes includi...

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Bibliographic Details
Published inInnovation (North Sydney) Vol. 10; no. 1; pp. 91 - 95
Main Author Bruhn, Christine M
Format Journal Article
LanguageEnglish
Published Maleny Routledge 01.07.2008
Taylor & Francis Ltd
Subjects
Biotechnology
Communication
Consumer attitudes
Consumers
Environmental impact
Food
Food safety
food technology
Information sources
Innovations
Natural & organic foods
Nutrition
Perceptions
Product development
Regulation
risk perception
Supermarkets
Technological change
Trust
United States > US
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Summary:An innovation's success is dependent upon successfully responding to consumer needs and communicating benefits in a believable persuasive manner. Consumers respond to good taste, convenience, and health enhancing properties. The magnitude of any risk the innovation or technology imposes including impact on the environment is also of concern. While people rely on mass media and advertisement their communication network is complex and the opinion of family and friends is a powerful influence. Public acceptance is influenced by perceived credibility of data, rigour of regulatory policy, impartial action of regulators, and demonstrated responsibility of industry.
ISSN:1447-9338
2204-0226
DOI:10.5172/impp.453.10.1.91