The Role of Processing Fluency in Product Innovativeness Judgment

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 3; pp. 31 - 52
Main Author Hye Jeung Cho
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2013
Subjects
Naive Theory
Processing Fluency
Need For Cognition
Innovativeness Judgment
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1557