The Effect of Regulatory Focus on the Link Between Purchase Behavior and Redemption Behavior

Saved in:
Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 4; pp. 51 - 60
Main Author Ji Yoon Kim
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 2014
Subjects
average redemption unit size
exertion of effort
redemption speed
regulatory focus
hedonic redemption ratio
Online AccessGet full text

Cover

More Information
ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1566