The Application of the Goal-Gradient Hypothesis and the Temporal Construal Theory to Customer Loyalty Programs - Goal Gradient Hypothesis and Temporal Construal Theory

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 16; no. 1; pp. 1 - 12
Main Authors Wooli Ko, Tae Ho Song, Mincheol Kim
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.04.2014
Subjects
Loyalty program
goal
Goal-gradient hypothesis
temporal construal theory
motivation
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1524