The Effect of Perceived Risk, Hedonic Value, and Self-Construal on Attitude toward Mobile SNS

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 16; no. 1; pp. 149 - 168
Main Authors Ji Yoon Kim, Sang Yong Kim
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.04.2014
Subjects
self-construal
perceived risk
hedonic value
Mobile SNSs
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1532