Dark Sides of Engaging in Fan Community of Human Brand

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 16; no. 1; pp. 133 - 148
Main Authors Jeong Soo Han, Mi Yea Kim, Jo Shua Y. Kim, Chung K. Kim, Mina Jun
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.04.2014
Subjects
fan community
celebrity
trash talk
human brand
personal growth
psychological well-being
schadenfreude
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1531