APA (7th ed.) Citation

Yi, Y. J., & Muhn, S. H. (2013). Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation. Asia Marketing Journal (Online), 15(1), 83-105. https://doi.org/10.53728/2765-6500.1511

Chicago Style (17th ed.) Citation

Yi, You Jae, and Sun Hee Muhn. "Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation." Asia Marketing Journal (Online) 15, no. 1 (2013): 83-105. https://doi.org/10.53728/2765-6500.1511.

MLA (9th ed.) Citation

Yi, You Jae, and Sun Hee Muhn. "Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation." Asia Marketing Journal (Online), vol. 15, no. 1, 2013, pp. 83-105, https://doi.org/10.53728/2765-6500.1511.