Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 1; pp. 83 - 105
Main Authors You Jae Yi, Sun Hee Muhn
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.04.2013
Subjects
Mixed Products
Utilitarian Consumption Hedonic Consumption Utilitarian/Hedonic Trade-off
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ISSN1598-7868
2765-6500
DOI10.53728/2765-6500.1511

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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1511