Liquid methodology - metaphor as a method

The paper analyses metaphor as a sociological method. To demonstrate its methodological value, the paper centres on Zygmunt Bauman?s metaphors who used them as a means of effectively conveying sociological interpretations to the public. Experts can use metaphors to generate research questions, and t...

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Bibliographic Details
Published inSociologija Vol. 66; no. 1; pp. 45 - 63
Main Author Visic, Maroje
Format Journal Article
LanguageEnglish
Published Belgrade Sociolosko Udruzenje Srbije i Crne Gore (Sociological Association of Serbia and Montenegro) 2024
Subjects
Ethnography
Heuristic
Metaphor
Methods
Modernity
Qualitative research
Research methodology
Sociological theory
Sociology
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Summary:The paper analyses metaphor as a sociological method. To demonstrate its methodological value, the paper centres on Zygmunt Bauman?s metaphors who used them as a means of effectively conveying sociological interpretations to the public. Experts can use metaphors to generate research questions, and the public can use them to understand the world. While metaphors possess significant heuristic power, they cannot replace empirical evidence. The paper has implications for sociological methodology and to some extent, sociological theory.
ISSN:0038-0318
2406-0712
DOI:10.2298/SOC2401045V