The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control
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| Published in | ASIA MARKETING JOURNAL Vol. 21; no. 4; pp. 25 - 43 |
|---|---|
| Main Authors | , , , |
| Format | Journal Article |
| Language | English |
| Published |
한국마케팅학회AMJ
31.01.2020
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| Subjects | |
| Online Access | Get full text |
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| Author | Dongmin Lee Hyunsook Shin Jeeyoung Lim Junghoon Moon |
|---|---|
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| Issue | 4 |
| Keywords | feelings of guilt ready meals health locus of control willingness to buy |
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| Title | The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control |
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