The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control

Saved in:
Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 21; no. 4; pp. 25 - 43
Main Authors Shin, Hyunsook, Lee, Dongmin, Lim, Jeeyoung, Moon, Junghoon
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.01.2020
Subjects
feelings of guilt
ready meals
health locus of control
willingness to buy
Online AccessGet full text

Cover

More Information
ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2020.21.4.25