Innovative Research on Digital New Media in Corporate Brand Communication
The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate br...
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| Published in | SHS web of conferences Vol. 170; p. 1013 |
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| Main Author | |
| Format | Journal Article Conference Proceeding |
| Language | English |
| Published |
Les Ulis
EDP Sciences
2023
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| Online Access | Get full text |
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| Summary: | The development of science and technology has brought us digital new media technology, which has led to the leapfrog development of brand communication methods and opened up new ideas and methods for corporate brand communication. The modern business environment is changing rapidly, and corporate brand communication is also facing huge challenges while welcoming its golden age of development. |
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| Bibliography: | ObjectType-Conference Proceeding-1 SourceType-Conference Papers & Proceedings-1 content type line 21 |
| ISSN: | 2261-2424 2416-5182 2261-2424 |
| DOI: | 10.1051/shsconf/202317001013 |