Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 21; no. 2; pp. 51 - 71
Main Author Kwon, Ick Hyun
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 01.01.2019
Subjects
BTS
Collaboration
L&amp
Mask pack
MEDIHEAL
Global Branding
P Cosmetic
Online AccessGet full text
ISSN1598-7868
2765-6500
DOI10.15830/amj.2019.21.2.51

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Author Ick Hyun Kwon
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Issue 2
Keywords BTS
Collaboration
L&amp
Mask pack
MEDIHEAL
Global Branding
P Cosmetic
Language English
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Title Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS
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