Globalizing the MEDIHEAL Brand: L&P Cosmetic’s Collaboration with BTS

Saved in:
Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 21; no. 2; pp. 51 - 71
Main Author Kwon, Ick Hyun
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 01.01.2019
Subjects
BTS
Collaboration
L&amp
Mask pack
MEDIHEAL
Global Branding
P Cosmetic
Online AccessGet full text

Cover

More Information
ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2019.21.2.51