The Cartoon Network Promotional Products and the Introduction of a New Cable Television Service

Currently seen in 70 million U.S. homes and 145 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of cable's highest-rated offerin...

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Bibliographic Details
Published inJournal of promotion management Vol. 8; no. 1; pp. 73 - 79
Main Author Fletcher, Alan D.
Format Journal Article
LanguageEnglish
Published Binghamton Taylor & Francis Group 12.05.2002
Taylor & Francis Ltd
Subjects
Advertising specialties
cable television
Cable TV
Cartoon Network
Integrated marketing
integrated marketing communication
Promotional products
Television networks
United States > US
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Summary:Currently seen in 70 million U.S. homes and 145 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering animated entertainment. Since its launch in 1992, Cartoon Network has remained one of cable's highest-rated offerings. Drawing from the world's largest cartoon library, Cartoon Network also showcases a number of unique and award-winning original ventures. This article, which can form the basis for a strategies and tactics discussion in a university-level course in advertising or marketing, chronicles the use of advertising specialties in the introduction of the Cartoon Network to cable operators.
ISSN:1049-6491
1540-7594
DOI:10.1300/J057v08n01_07