What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus
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| Published in | ASIA MARKETING JOURNAL Vol. 21; no. 4; pp. 1 - 24 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
한국마케팅학회AMJ
31.01.2020
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| Subjects | |
| Online Access | Get full text |
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| Author | Yongju Kwon Youjae Yi |
|---|---|
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| Issue | 4 |
| Keywords | temporal focus relative gratification Gapjil perceived economic mobility self-other referent priming |
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| Title | What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus |
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