What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 21; no. 4; pp. 1 - 24
Main Authors Kwon, Yongju, Yi, Youjae
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.01.2020
Subjects
temporal focus
relative gratification
Gapjil
perceived economic mobility
self-other referent priming
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ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2020.21.4.1