Motivating Content Contributions to Online Communities: Toward a More Comprehensive Theory

This paper extends previous research by proposing a model that can help explain ways to motivate member contributions to online communities (OCs). New features in the model will allow researchers to test the relative effects of extrinsic and intrinsic rewards as motivators in OCs. Some OCs have intr...

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Bibliographic Details
Published inProceedings of the 38th Annual Hawaii International Conference on System Sciences p. 193b
Main Authors Tedjamulia, S.J.J., Dean, D.L., Olsen, D.R., Albrecht, C.C.
Format Conference Proceeding
LanguageEnglish
Published IEEE 2005
Subjects
Advertising
Costs
Feedback
IP networks
Psychology
Social network services
Subscriptions
Testing
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Summary:This paper extends previous research by proposing a model that can help explain ways to motivate member contributions to online communities (OCs). New features in the model will allow researchers to test the relative effects of extrinsic and intrinsic rewards as motivators in OCs. Some OCs have introduced extrinsic re-enforcements like gifts, social recognition, and feedback to entice their community members to contribute. However, some research in non-OC settings has suggested that extrinsic rewards can be detrimental to intrinsic motivation. The new model presents findings from organizational behavior and psychology literature that suggest extrinsic rewards can increase a person's intrinsic motivation under some conditions.
ISBN:9780769522685
0769522688
ISSN:1530-1605
2572-6862
DOI:10.1109/HICSS.2005.444