PT PJB UPHT Calibration Laboratory Business Strategy with Business Model Canvas Method

• Published in: IOP conference series. Materials Science and Engineering Vol. 1096; no. 1; p. 12101
• Main Authors: Ardiansyah, I, Ariyanto, A W
• Format: Journal Article
• Language: English
• Published: Bristol IOP Publishing 01.03.2021
• Subjects: Business models; Calibration; Decision analysis; Decision making; Economic models; Laboratories; Profit centers; Quality standards; Service introduction; Standardization; SWOT analysis; Indonesia
• ISSN: 1757-8981; 1757-899X
• DOI: 10.1088/1757-899X/1096/1/012101

Abstract Industry in Indonesia is facing the Asean Economic Community (AEC), which came on January 1, 2016. AEC have 3 pillars, namely: metrology, standardization, and conformity assessment. These 3 pillars facilitate the flow of products to meet quality standards for ASEAN market. The product standardization process requires calibration and test laboratories spread throughout Indonesia. PT PJB through its maintenance unit, namely UPHT and UPHB, has tried to establish a calibration laboratory to meet the quality standard requirements. Firstly, the calibration laboratory serve the internal needs of PT PJB, but seeing market opportunities, it can become a profit center by reaching calibration market. So that the PT PJB UPHT Calibration Laboratory can become a new line of business, the calibration laboratory business is developed to produce a value proposition as a profit center for PT PJB in calibration services. Business development of calibration laboratory is carried out using the Business Model Canvas (BMC). Through SWOT analysis and Blue Ocean Strategy, 2 Alternative BMC will be developed. Using Minaut decision making analysis, business models selected is alternative BMC 1 to be implemented in first two years and alternative BMC 2 to be implemented in the next years.