MEASURING RESEARCH PRODUCTIVITY OF MARKETING SCHOLARS AND MARKETING DEPARTMENTS

This article studies the research productivity of scholars and institutional departments in the field of marketing, by examining data of published articles in four premier marketing journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science) fro...

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Bibliographic Details
Published inMarketing education review Vol. 32; no. 4; pp. 357 - 367
Main Authors Paul, Pallab, Mukhopadhyay, Kausiki
Format Journal Article
LanguageEnglish
Published Routledge 02.10.2022
Subjects
Authors
College Faculty
Departments
Faculty Publishing
Institutional Characteristics
Marketing
Periodicals
Productivity
Scores
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Summary:This article studies the research productivity of scholars and institutional departments in the field of marketing, by examining data of published articles in four premier marketing journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science) from 2010 to 2019. Two different metrics are used to evaluate scholar productivity: the total count of publications and a fractional publication score which considers the number of authors in an article. Using these same metrics, research productivity of higher institution marketing departments around the world is also measured. Adapting the methodology used in previous studies, we provide a snapshot of today's most productive marketing scholars and marketing departments. Our findings may help academics with major professional decisions like admission choices in a doctoral program, Ph.D. advisor selection, career choices, job placement, promotion, potential collaboration ideas and mobility issues. Interestingly, we find the size of marketing faculty in our top schools has only a moderate effect on their research productivity.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2021.2024077