The BuzzFeed Marketing Challenge: An Integrative Social Media Experience

This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students...

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Bibliographic Details
Published inMarketing education review Vol. 27; no. 2; pp. 109 - 114
Main Author Cowley, Scott W.
Format Journal Article
LanguageEnglish
Published Routledge 04.05.2017
Subjects
Barriers
Business Administration Education
Business Skills
Consumer Economics
Electronic Publishing
Experiential Learning
Instructional Effectiveness
Marketing
Mass Media Use
Social Media
Student Projects
Teaching Methods
Undergraduate Students
Web 2.0 Technologies
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Summary:This article presents the BuzzFeed Marketing Challenge, which helps students gain integrative real-world marketing experience by selecting a target market, then creating, publishing, and promoting an article for the target market on entertainment publisher BuzzFeed.com. The challenge is for students to effectively use marketing strategy and consumer behavior principles to generate 1,000 article views in one week. The project provides each student with a personal case study that incorporates new product development, social media, analytics, and campaign management. The BuzzFeed Marketing Challenge is highly adaptable with undergraduate marketing and online MBA students reporting a breadth of positive learning outcomes.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2017.1309981