Growth Curve Analysis in Marketing: Method and Application

Extant methods are incapable of analyzing the short-term time series data often encountered by marketers. The authors present a growth curve approach developed by Finn that fills a void in the array of tools available to marketing researchers. The approach is particularly useful in analyzing test-ma...

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Bibliographic Details
Published inJournal of marketing research Vol. 25; no. 4; pp. 391 - 396
Main Authors Lessne, Greg J., Hanumara, R. Choudary
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.11.1988
SAGE PUBLICATIONS, INC
Subjects
Analysis of variance
Growth
Marketing
Modeling
Polynomials
Population growth
Regression analysis
Research Notes and Communications
Sales strategies
Statistical variance
T tests
Test marketing
Time series
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Summary:Extant methods are incapable of analyzing the short-term time series data often encountered by marketers. The authors present a growth curve approach developed by Finn that fills a void in the array of tools available to marketing researchers. The approach is particularly useful in analyzing test-market data.
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ISSN:0022-2437
1547-7193
DOI:10.1177/002224378802500407