The Full Repertoire: News and Press Management vs. Media Watchdog

This article deals with a rare event of an overt government attempt to manage the news in response to the political crisis caused by the 2007 media coverage of the Portuguese Prime Minister’s academic degree. The ‘Unigate’ controversy marked the end of the honeymoon period between the press and José...

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Bibliographic Details
Published inWestminster papers in communication & culture Vol. 7; no. 2; p. 51
Main Author Novais, Rui Alexandre
Format Journal Article
LanguageEnglish
Published University of Westminster Press 01.06.2017
Subjects
media roles
news management
press management
press scandal
spin
watchdog
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Summary:This article deals with a rare event of an overt government attempt to manage the news in response to the political crisis caused by the 2007 media coverage of the Portuguese Prime Minister’s academic degree. The ‘Unigate’ controversy marked the end of the honeymoon period between the press and José Sócrates, as well as the first failure of the spinning and propaganda apparatus of the Cabinet. Apart from describing the full repertoire of action of both news and press management by the Prime Minister to prevent further adverse media coverage and to protect his image and reputation, this study offers critical evidence of cynical reporting and a strategic conception of politics on the part of the Portuguese media. It concludes that the contrasting roles and functioning of the press in democratic societies can coexist and that, despite not being the norm, occasionally the media rises to the challenge posed by governments and political actors and performs its watchdog role.
ISSN:1744-6708
1744-6716
DOI:10.16997/wpcc.143