BlastAsia - its quest for innovation in enterprise software application development

• Published in: Journal of information technology cases and applications Vol. 26; no. 3; pp. 185 - 221
• Main Authors: Wadehra, Siddharth, Anand, Ambuj
• Format: Journal Article
• Language: English
• Published: Routledge 02.07.2024
• ISSN: 1522-8053; 2333-6897
• DOI: 10.1080/15228053.2024.2402659

The case sheds light on the rapid evolution in the no-code application development space. It presents opportunities for entrepreneurs looking to support customers with their digital transformation journeys. The protagonist of the case, Arup Maity, is the founder of a traditional software development company, BlastAsia. He is contemplating launching a no-code application development platform, given evolving market preferences and customer expectations. The case outlines the emergence of no-code application development platforms as a potent alternative to traditional software development techniques. It highlights exactly how business uncertainty coupled with rapidly evolving technology requirements demands shorter software development lifecycles, which traditional methods might not be able to cater to. It also explores evolving customer and employee expectations to engage in applications which are intuitive, work across devices seamlessly, and deliver real-time project status and data. The case also discusses budgetary considerations, which companies looking to deploy enterprise software have to grapple with. The landscape is further complicated by cutthroat competition in the industry, start-ups offering enhanced value propositions at competitive prices, and black-swan events like the COVID-19 pandemic, which pose existential challenges for organizations.