Mediatization of Russian Companies in the Framework of Corporate Citizenship

The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations citizenship. The concept reveals a changing role of corporation in so...

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Published inVestnik Rossiĭskogo universiteta druzhby narodov. Serii͡a︡ Literaturovedenie, zhurnalistika Vol. 26; no. 4; pp. 713 - 721
Main Authors Sharakhina, Larisa V., Achkasova, Vera A., Azarova, Liudmila V.
Format Journal Article
LanguageEnglish
Published Peoples’ Friendship University of Russia (RUDN University) 29.12.2021
Subjects
corporate citizenship
corporate mediatization
strategic communication
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Summary:The paper emphasis is made on corporate mediatization process conceptuali-zation, which role is of high importance in Russia, because it influences sociopolitical situation on a legal basis, creates a form of business corporations citizenship. The concept reveals a changing role of corporation in sociopolitical relations: due to encompassing corporate communication technologies it becomes necessary to meet communities expectations, sociopolitical, socioeconomic, ecological issues. Thus, sociopolitical sphere mediatization in the context of complicating media discourse forms the situation when the modern business organization should become a corporate citizen giving a boost to societal development, well-being, confidence-building.
ISSN:2312-9220
2312-9247
DOI:10.22363/2312-9220-2021-26-4-713-721