Four key operations of communication and exchange in "mutual learning of civilizations"——On reducing and eliminating "cultural discounts" from the perspective of communication studies

The phenomenon of cultural discounts is ubiquitous. The so-called cultural discount is content of value deprivation in the decoding process. The discount phenomenon of information expression in the communication process involves four basic aspects: encoding deprivation during text compilation, trans...

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Bibliographic Details
Published inInternational communication of Chinese culture Vol. 12; no. 2; pp. 335 - 345
Main Authors Guoming, Yu, Mingjie, Wang, Zhuofan, Yang
Format Journal Article
LanguageEnglish
Published Berlin/Heidelberg Springer Berlin Heidelberg 01.06.2025
Subjects
Communication Studies
Social Sciences
Cultural discount
Information
Media ecology
Communication
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Summary:The phenomenon of cultural discounts is ubiquitous. The so-called cultural discount is content of value deprivation in the decoding process. The discount phenomenon of information expression in the communication process involves four basic aspects: encoding deprivation during text compilation, transmission loss during channel communication, and cognitive loss and "cognition-processing" loss during user selection and user decryption. This paper discusses the four key communication points of cross-cultural communication in "Mutual Learning of Civilizations" from the perspective of communication studies, as well as the mechanism and operation logic of how to reduce and eliminate "cultural discounts".
ISSN:2197-4233
2197-4241
DOI:10.1007/s40636-025-00327-0