Towards a method for human-centred analysis of external variety
Abstract Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement,...
Saved in:
Published in | Proceedings of the Design Society Vol. 4; pp. 335 - 344 |
---|---|
Main Authors | , |
Format | Journal Article Conference Proceeding |
Language | English |
Published |
Cambridge
Cambridge University Press
01.05.2024
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | Abstract
Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed. |
---|---|
ISSN: | 2732-527X 2732-527X |
DOI: | 10.1017/pds.2024.36 |