Towards a method for human-centred analysis of external variety

Abstract Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement,...

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Bibliographic Details
Published inProceedings of the Design Society Vol. 4; pp. 335 - 344
Main Authors Sankowski, Olga, Krause, Dieter
Format Journal Article Conference Proceeding
LanguageEnglish
Published Cambridge Cambridge University Press 01.05.2024
Subjects
Collaboration
Decision making
Disruptive innovation
Market analysis
Process planning
Product development
Research methodology
Technological change
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Summary:Abstract Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.
ISSN:2732-527X
2732-527X
DOI:10.1017/pds.2024.36