Product-oriented design theory for digital information services

• Published in: Internet research Vol. 18; no. 1; pp. 93 - 120
• Main Authors: Wijnhoven, Fons, Kraaijenbrink, Jeroen
• Format: Journal Article
• Language: English
• Published: Emerald Group Publishing Limited 01.02.2008
• Subjects: Electronic publishing; Information services; Internet
• ISSN: 1066-2243
• DOI: 10.1108/10662240810849612

Purpose - The purpose of this paper is to give a structured literature review, design concepts, and research propositions related to a product-oriented design theory for information services. Information services facilitate the exchange of information goods with or without transforming these goods. Exemplar information services are e-publishing, electronic communities-of-practice, and management reporting. The importance of information services in the current economy merits the development of an explicit product- and process-oriented design theory.Design methodology approach - This article focuses on the product-oriented design theory by applying Walls et al.'s framework. A product-oriented design theory of information services identifies relevant descriptive and explanatory insights (i.e. content, use, value, and revenue), meta-requirements, and meta-designs. The paper describes design problems for information services, and gives key requirements for information services. Next, it describes the information, organizational and information technological components of an information service, and identifies at least four information service architectures. Finally, it gives research hypotheses, research ideas, and discusses practical implications.Findings - The results form a product-oriented design theory for information services. The paper gives a structured way for practitioners to analyze information service design challenges, and suggestions are given for requirements and design decisions on three aspects (content, use feature, and revenue).Originality value - Given the previously fragmented nature of the literature, this paper gives new opportunities for research and practice.