Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

• Published in: ASIA MARKETING JOURNAL Vol. 16; no. 3; pp. 101 - 118
• Main Authors: Jung, Ok Jeon, Jung, Hyung-Shik, Lee, Sukekyu, Lee, Eun Mi
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 31.10.2014
• Subjects: Revitalization; Positioning; Parkland; Brand Portfolio; Brand Repositioning