Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 16; no. 3; pp. 101 - 118
Main Authors Jung, Ok Jeon, Jung, Hyung-Shik, Lee, Sukekyu, Lee, Eun Mi
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 31.10.2014
Subjects
Revitalization
Positioning
Parkland
Brand Portfolio
Brand Repositioning
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ISSN:1598-7868
2765-6500
DOI:10.15830/amj.2014.16.3.101