Pioneering New Markets : A Case study of SevenBräu

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Published inASIA MARKETING JOURNAL Vol. 20; no. 4; pp. 1 - 19
Main Authors Yoo, Shijin, Kang, Myung Soo, Kim, Minjeong
Format Journal Article
LanguageEnglish
Published 31.01.2019
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Author Yoo, Shijin
Kim, Minjeong
Kang, Myung Soo
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Title Pioneering New Markets : A Case study of SevenBräu
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