Pioneering New Markets : A Case study of SevenBräu

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Bibliographic Details
Published inASIA MARKETING JOURNAL Vol. 20; no. 4; pp. 1 - 19
Main Authors Yoo, Shijin, Kang, Myung Soo, Kim, Minjeong
Format Journal Article
LanguageEnglish
Published 31.01.2019
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ISSN:1598-7868
DOI:10.15830/amj.2019.20.4.1