REPUTATION MANAGEMENT ORGANIZATIONS: THEORETICAL AND APPLIED ASPECTS

The article considers the theoretical foundations of mainstreaming the issue of reputation management by the organization. The basic terms and definitions of reputation management organization. The basic functions of reputation management organization. The parameters of reputation management organiz...

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Bibliographic Details
Published inStrategii biznesa no. 8; pp. 20 - 29
Main Author Kudryashov, V. S.
Format Journal Article
LanguageEnglish
Russian
Published Real Economy Publishing House 13.09.2018
Subjects
имидж
инвестиции
конкурентоспособность
организация
репутация
управление
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Summary:The article considers the theoretical foundations of mainstreaming the issue of reputation management by the organization. The basic terms and definitions of reputation management organization. The basic functions of reputation management organization. The parameters of reputation management organization. Solutions to strengthen the reputation of organizations through a program of relations with stakeholders.
ISSN:2311-7184
2311-7184
DOI:10.17747/2311-7184-2018-8-20-29