A Study of Emotional Contagion with Virtual Characters

• Published in: Intelligent Virtual Agents pp. 81 - 88
• Main Authors: Tsai, Jason, Bowring, Emma, Marsella, Stacy, Wood, Wendy, Tambe, Milind
• Format: Book Chapter
• Language: English
• Published: Berlin, Heidelberg Springer Berlin Heidelberg
• Series: Lecture Notes in Computer Science
• Subjects: Contagion Effect; Emotional Contagion; Strategic Decision; Virtual Character; Virtual Reality
• ISBN: 3642331963; 9783642331961
• ISSN: 0302-9743; 1611-3349
• DOI: 10.1007/978-3-642-33197-8_8

In social psychology, emotional contagion describes the widely observed phenomenon of one person’s emotions mimicking surrounding people’s emotions [10]. In this paper, we perform a battery of experiments to explore the existence of agent-human emotional contagion. The first study is a between-subjects design, wherein subjects were shown an image of a character’s face with either a neutral or happy expression. Findings indicate that even a still image induces a very strong increase in self-reported happiness between Neutral and Happy conditions with all characters tested. In a second study, we examine the effect of a virtual character’s presence in a strategic decision by presenting subjects with a modernized Stag Hunt game. Our experiments show that the contagion effect is substantially dampened and does not cause a consistent impact on behavior. A third study explores the impact of the strategic situation within the Stag Hunt and conducts the same experiment using a description of the same strategic situation with the decision already made. We find that the emotional impact returns, implying that the contagion effect is substantially lessened in the presence of a strategic decision.