The impact of communicative efficiency on franchisee performance

The objective of this study is to examine how franchise network members can organize networking activities efficiently. Conceptualising the franchise organisation as a social network arrangement , this chapter argues that efficient resource transmission among franchisees is essential in the quest fo...

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Bibliographic Details
Published inZeitschrift für Betriebswirtschaft Vol. 81; no. Suppl 4; pp. 81 - 103
Main Authors Meiseberg, Brinja, Ehrmann, Thomas
Format Journal Article
LanguageEnglish
Published Wiesbaden SP Gabler Verlag 01.07.2011
Springer Nature B.V
Subjects
Accounting/Auditing
Business and Management
Business Taxation/Tax Law
Franchisees
Franchises
Human Resource Management
Operations Management
Organization
Retail stores
Social network analysis
ZfB-Special Issue 4/2011
D85
Franchising
Social network analysis
Efficiency
M50
Connective capital
Resource scarcity
L14
D83
Organizational embeddedness
Communication
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Summary:The objective of this study is to examine how franchise network members can organize networking activities efficiently. Conceptualising the franchise organisation as a social network arrangement , this chapter argues that efficient resource transmission among franchisees is essential in the quest for competitive advantage and economic rents, and is the key to higher individual (and in aggregation, collective) performance. Thus, efficient exchange reinforces the superiority of the network form of organisation to alternative organisational designs. The study suggests that interfranchisee communication is the strategic means for efficient exchange. Hypotheses are tested on a sample of 121 fashion retail franchisees.
ISSN:0044-2372
1861-8928
DOI:10.1007/s11573-011-0471-x