Strategic choices for competitive performance in a developing economy

This study explores how technology transfer can help firms to build capability through market orientation and outsourcing to impact their performance in Ghana. Quantitative data were collected from Ghana's Club 100 companies with questionnaires and analysed using various statistical tools, incl...

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Bibliographic Details
Published inAfrican journal of business and economic research Vol. 12; no. 1; pp. 81 - 106
Main Authors Appiah-Adu1, Kwaku, Okpattah, Bernard, Hagan, Festus
Format Journal Article
LanguageEnglish
Published London Adonis & Abbey Publishers Ltd 30.04.2017
Subjects
Business schools
Competitive advantage
Customers
Data
Developing countries
Foreign companies
Knowledge
LDCs
Market orientation
Marketing
Outsourcing
Philosophy
Questionnaires
Success
Technology transfer
Ghana
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Summary:This study explores how technology transfer can help firms to build capability through market orientation and outsourcing to impact their performance in Ghana. Quantitative data were collected from Ghana's Club 100 companies with questionnaires and analysed using various statistical tools, including the partial least squares approach and structural equations modelling. It was found that technology transfer, outsourcing and market orientation were key sources of organisational capability in Ghana's leading firms. Although the overall effect of technology transfer, outsourcing and market orientation in building capability to impact performance is significant and positive for domestic and foreign firms, the impact is relatively stronger amongst domestic firms. The paper concludes with highlights of the specific contribution it makes to existing knowledge and managerial implications of the findings as well the study's limitations and directions for future research.
ISSN:1750-4554
1750-4562
DOI:10.31920/1750-4562/2017/v12n1a4