Mirror, Mirror on the wall, which Brand is like me Most of all? Integrating Consumers into Brand Personality Measurement

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Bibliographic Details
Published inInternational journal of market research Vol. 55; no. 1; pp. 17 - 24
Main Author Halonen, Elina
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.01.2013
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ISSN:1470-7853
2515-2173
DOI:10.2501/IJMR-2013-003