Building Skills with Professional Activity Reports

This paper describes a teaching innovation we have been using in marketing education to build professional skills among our students. We call the innovation "Professional Activity Reports" and have used this menu-based experiential learning methodology in our Business Negotiations, Profess...

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Bibliographic Details
Published inMarketing education review Vol. 16; no. 1; pp. 35 - 40
Main Authors Hawes, Jon M., Foley, Linda M.
Format Journal Article
LanguageEnglish
Published Routledge 01.03.2006
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Summary:This paper describes a teaching innovation we have been using in marketing education to build professional skills among our students. We call the innovation "Professional Activity Reports" and have used this menu-based experiential learning methodology in our Business Negotiations, Professional Selling, Industrial Marketing, and Sales Management courses. This paper explains the rationale, operation, and effectiveness of this flexible approach to student skill development.
ISSN:1052-8008
2153-9987
DOI:10.1080/10528008.2006.11488935