Measurement of the Vital Products of Business

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Bibliographic Details
Published inJournal of marketing Vol. 2; no. 3; pp. 181 - 189
Main Author Houser, J. David
Format Journal Article
LanguageEnglish
Published New York American Marketing Association 01.01.1938
SAGE PUBLICATIONS, INC
Subjects
Attitudes
Biometrics
Business research
Cities
Consumer research
Consumers
Food
Marketing
Morale
Political candidates
Polls
Psychological attitudes
Questionnaires
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Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0022-2429
1547-7185
DOI:10.1177/002224293800200302