Diversification Strategy through Market Creation

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 4; pp. 1 - 32
Main Authors Jung Hoon Moon, Jae Seok Jeong, Hyun Joo Lim, Nam Jung Kim, Hyoung Goo Kang
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.01.2014
Subjects
CJ Group
Diversification Strategy
Market Creation
Online AccessGet full text
ISSN1598-7868
2765-6500
DOI10.53728/2765-6500.1564

Cover

Author Jung Hoon Moon
Hyoung Goo Kang
Nam Jung Kim
Hyun Joo Lim
Jae Seok Jeong
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Issue 4
Keywords CJ Group
Diversification Strategy
Market Creation
Language English
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Title Diversification Strategy through Market Creation
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