Diversification Strategy through Market Creation

Saved in:
Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 4; pp. 1 - 32
Main Authors Jung Hoon Moon, Jae Seok Jeong, Hyun Joo Lim, Nam Jung Kim, Hyoung Goo Kang
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.01.2014
Subjects
CJ Group
Diversification Strategy
Market Creation
Online AccessGet full text

Cover

More Information
ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1564