Optimality of Customer Relationship Management

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 3; pp. 141 - 157
Main Authors Tae Ho Song, Sang Yong Kim, Ji Yoon Kim
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2013
Subjects
Marketing Accountability
Customer Lifetime Value
Customer Equity
Customer Relationship Management
Growth Rate
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1562