Attitude Theory and Decision Theory: Where Is the Common Ground?
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Published in | Journal of marketing research Vol. 12; no. 4; p. 481 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
01.11.1975
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Online Access | Get full text |
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ISSN: | 0022-2437 |
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DOI: | 10.2307/3151102 |