The Role of Personality in Impulse Buying Behavior

The main objective of the current study is to unearth the influence of personality as an intrinsic ingredient on consumer behavior vis-à-vis impulsive buying behavior. Based on structural model and following the application EFA and CFA on 630 prospective consumers in the different parts of Jammu and...

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Bibliographic Details
Published inJindal journal of business research Vol. 5; no. 1; pp. 26 - 50
Main Authors Sofi, Shakeel Ahmad, Nika, Fayaz Ahmad
Format Journal Article
LanguageEnglish
Published 01.06.2016
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Summary:The main objective of the current study is to unearth the influence of personality as an intrinsic ingredient on consumer behavior vis-à-vis impulsive buying behavior. Based on structural model and following the application EFA and CFA on 630 prospective consumers in the different parts of Jammu and Kashmir, findings have confirmed that “personality” as an intrinsic catalyst has significant bearing on both positive and negative indicators of an impulsive buy. Furthermore, a sub-structural model in the present study has significant bearing in consumer world as it has disintegrated select personality dimensions into positive and negative influencers of buying tendencies.
ISSN:2278-6821
2321-0311
DOI:10.1177/2278682116674079